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Cookie policy

Last updated: 22 October 2026

This page explains the cookies and similar technologies used on deluxepetco.co.uk: what they are, why we use them, who sets them and how long they last. It sits alongside our Privacy Policy, which explains how we handle personal information more generally.

What we mean by cookies

Cookies are small files that a website stores in your browser. Websites can also keep information in your browser's local storage or session storage, or use small pieces of code (sometimes called pixels or tags) that read information from your device. On this page we call all of these "cookies".

Your choices

When you first visit from the UK or EEA, a banner asks whether you accept or decline non-essential cookies, or want to manage your preferences by category. The shop works whether you accept or decline.

  • Strictly necessary cookies are always on, because the shop cannot work without them.
  • Analytics, marketing and preference cookies are only set if you accept them.

You can change your mind at any time by clearing this website's cookies in your browser, which brings the banner back so you can choose again. Most browsers also let you block or delete cookies in their settings.

Shopify, the platform that runs our shop, remembers your choice so that we do not ask again on every visit.

Where we give a length of time below, it is the longest the company that sets the cookie allows. Your browser may delete some cookies sooner.

Strictly necessary

These keep the shop working: your basket, checkout, security and your country and currency. They are set by Shopify and do not need your consent.

  • _shopify_essential
    Keeps essential session and checkout information and helps protect against tampering
    Set by Shopify. Lasts: 1 year.
  • localization
    Remembers your country so the basket shows the right prices and delivery options
    Set by Shopify. Lasts: 1 year.
  • cart_currency
    Keeps your basket in the same currency
    Set by Shopify. Lasts: 2 weeks.
  • cart
    Remembers what is in your basket (set when you add something)
    Set by Shopify. Lasts: 2 weeks.
  • _shop_app_essential
    Needed for Shop Pay and signing in with Shop to work
    Set by Shop (Shopify). Lasts: 1 year.
  • signInWithShop (local storage)
    Supports signing in with Shop
    Set by Shopify. Lasts: until you clear your browser storage.

Analytics (only if you accept)

These help us understand how visitors find and use the website so we can improve it.

  • _shopify_analytics, shopify_client_id
    Shop analytics: visits and how the shop is used
    Set by Shopify. Lasts: 1 year.
  • _ga, _ga_[ID]
    Counts visits and shopping activity
    Set by Google Analytics 4 (Google). Lasts: up to 2 years.
  • _clck
    Recognises you as the same visitor across visits for heatmaps and session recordings
    Set by Microsoft Clarity (Microsoft). Lasts: 1 year.
  • _clsk
    Links the pages you view in one visit into a single recording
    Set by Microsoft Clarity (Microsoft). Lasts: 1 day.
  • MUID, MR, SRM_B, ANONCHK, SM (on clarity.ms and bing.com)
    Used by Microsoft to run Clarity
    Set by Microsoft. Lasts: up to 13 months.

Microsoft Clarity shows us how pages are used (clicks, scrolling and mouse movement) so we can find and fix problems with the site. If you decline, Clarity sets none of the cookies above, but it still records how each page you view is used, as a separate visit that is not linked to any other page or visit.

Marketing (only if you accept)

These show you more relevant advertising on other websites and apps, and tell us whether our advertising works.

  • _shopify_marketing
    Marketing information for the shop and checkout
    Set by Shopify. Lasts: 1 year.
  • _gcl_au, _gcl_ls (local storage)
    Measures whether a visit or purchase came from one of our Google adverts
    Set by Google Ads (Google). Lasts: 90 days.
  • _fbp
    Measures and improves our adverts on Facebook and Instagram
    Set by Meta Pixel (Meta Platforms). Lasts: 90 days.
  • __kla_id
    Links your browsing to the marketing emails you have chosen to receive
    Set by Klaviyo. Lasts: up to 2 years.
  • __kla_viewed (local storage)
    Remembers products you have viewed, for the emails you have chosen to receive
    Set by Klaviyo. Lasts: until you clear your browser storage.

Preferences and site features

These remember choices and improve features on the site. They stay in your browser and are not used for advertising.

  • theme:recently-viewed-products (local storage)
    Remembers the products you have looked at so we can show them again. It stays in your browser and is not sent to us
    Set by Our website. Lasts: until you clear your browser storage.
  • klaviyoOnsite (local storage)
    Remembers which sign-up forms you have already seen, so they are not shown again
    Set by Klaviyo. Lasts: until you clear your browser storage.
  • Product reviews
    Displays product reviews. If you accept, it also counts how the review sections are used
    Set by Judge.me. Sets no cookies.

Who these companies are

Shopify (the platform our shop runs on), Google, Microsoft, Meta Platforms (Facebook and Instagram), Klaviyo and Judge.me. Several of them are based in the United States. The "International Transfers" section of our Privacy Policy explains how your information is protected when it leaves the UK.

Contact

Questions about cookies: email support@deluxepetco.co.uk.

We review this page whenever we add or remove a service that uses cookies, and at least once a year.